Demand Generation Machine

Welcome to the Demand Generation Machine (DGM), folks. DGM is a weblog about thoughts, ideas, tips and hacks for building a strong pipeline and ensuring your revenue closes on target and in time. Sales is the heart of every company and revenue milestones are critical for its survival. To ensure revenues stay on track, it really takes a lot of discipline and a strong process, and an understanding of how the demand creation must be planned within your target accounts to ensure suspects become propects and prospects become paying customers. Cost of sales is another big challenge and DMG will explore and share a lot of ideas that can help you lower the cost of sales. A new generation of online tools are also making it easier to create demand and I will share some of the best case studies with you. Stay tuned and let me know your thoughts along the way.