Demand Generation Machine

There is a buzz of excitement around the Better Inc office as the new version of www.ReadyContacts.com goes live. If there is one thing we have learned over the last few years of supporting B2B lead generation and sales is that we can not downplay the importance of target contact lists. In our view, this is where everything starts and if you compromise here, you are building a campaign on a weak foundation. The first activity that every effort is built on is list building and managing the list building activity is something that needs to be given its due importance. It needs to be done right!

Building a list maybe a simple task but building an accurate and effective list is a skill. Do I have the right target companies? Am I targeting the right decision makers in the right job roles? Do I have the right contact details to ensure I reach them? How many of these target contacts are no longer active? How up to date is this list? Managing list building without compromising on quality is not always as easy as it seems and needs a focussed effort to get it right and a list of 300 accurate focussed contacts may be more effective in yielding results than a list of 3000 random contacts who may not necessarily be in the right roles for your sales efforts. This is precisely where we feel ReadyContacts.com can prove a solution to marketing and sales managers by being the “go to” place when you need a list. More on list building coming up in the posts ahead but right now I need to run off…. I have a list to build.