Demand Generation Machine

Continuing from the last post on Conversations Via Emails & Generating Better Leads, here are a couple of things we kept in mind for the introductory emails which could prove to be helpful tips:

 

• -Take the time to research and know your lead and his business before sending out an email just as you would before you call.

 

• -Note any particular parts of your message you can personalize from what you already know about the person or the company and include those.

 

• -Keep the introduction concise and to-the point while bringing out the value of what you can offer.

 

• -Leave out the details and the presentation of all of what you can do keep the focus on getting a reply or an appointment where you will have your chance to put those across.

 

• -End with a closed action item where you steer the lead into an appointment at a date and time you have defined.

 

• -Keep all detailed information optional in the form of a landing page / website link or an attachment if necessary.

Sure its the exact opposite of what bulk mail does and it does require a lot more effort but if you qualify and use the conversations, not campaign principle for your tele-prospecting efforts then there is no reason it should work for your introductory emails. Give it a go!