Demand Generation Machine

I recently read an article on Entrepreneur.com by Kim T Goodman an author and marketing guru who pointed out of the 15 most common marketing tactics used today ‘Focusing On In-house Lists’ would be one of your 3 best bets. She points out that from common experience rented lists produce unsatisfactory results where as both online and offline in-house prospect lists are working well and compiling your own prospect lists is the way to go. Interestingly other than inbound leads through website forms and advertising in e-newsletters, developing a very focussed list can be a great source of compiling a stronger prospect database rather than simply adding rented lists. Ensuring the right target set of companies and the right target decision makers while qualifying your list at every level is what will differentiate it from a rental list. What Kim Goodman confirms about running campaigns off large rented lists and its results is the same experience we have had with them and also one of the motivators behind developing ReadyContacts so that managers can acquire customized lists after specifying exactly what roles their campaigns require. Using more qualified lists is your best bet!