Demand Generation Machine

The picture above is part of a personalized landing page and email campaign we are doing for www.ReadyContacts.com which delivers a great list building service on demand to marketers who need a target list of decision makers on demand. The campaign consists of an email reach out to those who would benefit from ReadyContacts and takes them to a landing page which simply highlights one of the benefits that the service could provide in a simple light hearted message which sales and marketing folks like us can relate to through personal experiences. In this case its dead business contacts which we find in abundance when it comes to customer data that has been lying unattended in the company CRM for ages and are in bad shape just when you want to run that email campaign or connect with them again.

Have your data cleansed and updated before using it to run campaigns especially if its been around for a while. Bounced emails and dead ends while calling into companies can be frustrating and extremely unproductive if you’re working with a bad list using a service like ReadyContacts can help produce more fruitful results without having to spend your internal support bandwidth. So if your CRM is one of these graveyards, then you will want to try this.

This is the first of a series of landing pages “The CRM Graveyard” that will be up for this campaign. Stay tuned for more of these!