Your marketing and sales database is the heart of your revenue generation machine. Are you struggling to keep this database current, accurate and productive? The quality of data in your marketing database can make a big difference to the return on investment you get from your sales and marketing campaigns. More often than not, companies see poor effectiveness of email and direct marketing campaigns and the key driver of this is the quality of the data in the marketing database. It is extremely challenging to ensure that the data is accurate and complete, without having a strict process in place to cleanse and enrich the database on a periodic basis. This is an invesment that is sometimes overlooked by companies but can really pay for itself and more by delivering steller results in marketing campaigns. As you assimilate your marketing database with new accounts, new contacts from rented lists, marketing campaigns, webinars and conferences it is important to ensure that your data is structured consistently, is accurate and complete. Very often the data lacks titles or email addresses or industry information and this makes it difficult to run reports and run campaigns on specific profile of contacts. The effects of unclean, old and inaccurate data can be very costly and detrimental to your marke development efforts. Our Database Cleansing & Enrichment service is aimed at helping you to get control over your data. We can deliver ongoing or periodic cleansing and enrichment of your database to ensure that your campaigns are more effective and results in stronger lead generation.       Your contact discovery support has really increased the ROI from our email and direct marketing campaigns. The leads resulting from these campaigns were much more qualified as our inside sales team found out on their follow-up calls. Keep up the good work! Director of Marketing A leading contract management software company We can udpate your database with missing information and keep it consistent across the key fields. We can deliver web-based or phone-based verificaton of part of or entire database to ensure it is current and accurate. We have acquire and verify email addresses in your database so that our email campaigns are more effective. We can work with you to enrich your database via our web research services to constantly add to your database. We charge for our Database Cleansing & Enrichment services on a purely per record basis and ensure that it delivers a clear ROI. No setup fees. No hourly fees. Verify, update and acquire new email addresses Verify existing email addresses and add new email addresses for contacts in the database that did not have email addresses. Build account hierarchy and update industry Structure the database so that accounts are put in a hierarchial order with parent-child relationships and their primary industry is updated. Add procurement titles to the database Add procurement and related titles at Fortune 2000 companies to the database based on web research of contacts. Update partner and channel information Research target accounts and update information about their channel program in the database and add channel marketing contacts.