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| Does your sales team struggle in trying to identify qualified target accounts? Is your marketing not able to discover prospects that are the best fit for your product or service? |
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| Understanding and building a specific list of target accounts is the key for successful lead generation. However, it is challenging to narrow down and identify the specific accounts that are most qualified for your product or service. Targeting your sales, inside sales and marketing dollars towards the unqualified accounts can result in missed revenue milestones and increased cost of sales. |
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| We believe you can optimize your cost of sales and increase the efficiencies of discovering tangible opportunities in your target accounts by investing in a deep qualification, profiling and intelligence gathering about your target accounts. This allows you to categorize the accounts into Type A, Type B and Type C accounts which can be marketed and sold to in a very personalized manner. Knowing more about your target accounts will helo you to target your marketing messages better and will allow sales teams to position your product or service in the best possible way. |
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Our Sales Profiling services are aimed at helping you understand your target account base better and to help you create a robust knowledge base about your accounts that enables you to sell and market to them most effectively. Our team prospects into your accounts to profile them for 3-6 qualifying questions, identifies decision makers & influencers and delivers detailed account profiles for more effective and personalized sales pitches.
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Your contact discovery support has really increased the ROI from our email and direct marketing campaigns. The leads resulting from these campaigns were much more qualified as our inside sales team found out on their follow-up calls. Keep up the good work! |
Director of Marketing
A leading contract management software company |
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We call into target accounts and profile them for the 3-6 critical qualifying questions. |
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We gather detailed account profiles including 2-3 target contacts per account with all their contact information including email addresses. |
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We deliver very actionable account profiles and intelligence that allows sales teams to pitch and position your products most effectively. |
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You can leverage our account profiles to deliver personalized marketing campaigns for greatest return on investment. |
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We can delivery small projects of under a hundred proflies to large projects of several hundred profiles. On-going or quarterly. |
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We cover important target market geographies including North America, Western Europe, India, Singapore, Australia and New Zealand. |
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We charge purely based on performance. You pay per profile that we deliver and you accept, and for nothing else. No setup fees. No hourly fees. |
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Channel Marketing application readiness
Profile target accounts to understand how important channels are to them and how they are managing their channels, deal registration & lead generation.
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Anti-spam and email security pain points
In the UK market, profiled mid market companies to understand their pain areas around email security, anti-spam, anti-virus and their readiness for an appliance solution.
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Global web collaboration application requirements
Targeted multinational companies in US to understand their requirements for global web collaboration applications to reduce costs and improve distributed team efficiencies.
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Manufacturing quality management solution requirement
Profiled manufacturing companies to understand how they are handling their end to end product quality monitoring and what solutions they are currently using to do this. |
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